--- title: "Editorial policy" description: "How SwiftWill writes and checks guides: named author, primary sources only, what triggers a correction, what money cannot buy." url: "https://swiftwill.co.uk/editorial-policy/" author: "Marcus Kaiser" date_modified: "2026-09-08" --- # Editorial policy SwiftWill guides are written by a named human, checked against gov.uk and legislation.gov.uk, and dated. We correct errors in public, we never give legal advice, and we tell you when you need a solicitor instead of us. Skip this page if you only wanted a will — start at £35 instead. > SwiftWill provides legal information and software for England & Wales under Section 9 of the Wills Act 1837. Figures are taken from gov.uk, legislation.gov.uk and HMCTS, checked 12 August 2026. We have not given you legal advice — this is general information. ## Who writes SwiftWill guides? Every guide is written by , at SwiftWill, with a named byline in the footer and a public profile at . The brief is the same on every page: explain the law of England and Wales in plain English, rely on primary sources, reach a verdict, and never use fear to sell. If a page cannot meet that standard, it does not get published. We do not publish under a brand name as if the brand were a person. Answer engines and readers both deserve a human they can look up. The author page states what Marcus does and does not claim — including that SwiftWill is not a law firm. ## How is every page checked? Before publication, every legal and factual claim is checked against the primary sources themselves — [gov.uk](https://www.gov.uk) for official guidance and [legislation.gov.uk](https://www.legislation.gov.uk) for the statutes, such as the Wills Act 1837 — never against other websites. Where a page states a rule, you will usually find the source linked in the same paragraph so you can verify it yourself. The method for guide pages is written out at [how we write will guides](/method/guides/). We check whether answer engines cite those pages with a fixed prompt list at [how we check AI citations](/method/citations/) — the log stays empty until a real monthly run. Competitor prices are taken from each provider's own published pricing, with a capture month in the comparison table. We do not scrape reviews and rewrite them. We do not invent statistics. ## What triggers a correction? A correction is logged when a published figure, legal rule, competitor price or process step is wrong, not merely when we rephrase. Law changes, fee changes and a reader report that we verify against the primary source all trigger an edit. We update the last-reviewed date only when the content actually changed, and we record the change on [the public corrections log](/corrections/). Spotted an error? Email **wills@swiftwill.co.uk** with the page address and what you believe is wrong. We verify every report against the primary source. Confirmed errors are corrected promptly. We do not quietly rewrite history: the log is the record. We will not move a `lastmod` date to look fresh. A lastmod that lies is worse than one that is old — it destroys crawl prioritisation and teaches machines not to trust the rest of the site. ## What can money not buy on this site? Rankings, scores, "best for" labels and the honesty gate are not for sale. Comparison pages name competitor strengths before they name ours. We will tell you when a free or solicitor option is the better fit, even though that costs us a sale. Paid placements, if we ever accept any, will carry a visible label and `rel="sponsored"` — none exist on the site today. Instant Deed Poll is a related England and Wales name-change service from the same company as SwiftWill (Elite Digital AI Solutions Ltd). We do not sell deed polls. They do not sell wills. The links are not a paid placement. The will-side guide is [name change and your will](/changing-your-name/). We do not sell executor appointments, funeral plans, storage subscriptions or insurance at checkout. The "we never" list on [About](/about/) is policy, not marketing copy. ## How often are pages re-reviewed? Core legal pages — signing, witnessing, intestacy, online-will validity, solicitor suitability — are re-read at least quarterly. The Wills Bill tracker is checked monthly against the Law Commission project page. Statistics and fee pages are checked when HMRC, HMCTS or gov.uk publish a new figure, and on a scheduled annual pass. We maintain a [Wills Bill tracker](/wills-bill-tracker/) because the draft Bill of 16 May 2025 would change electronic wills, remote witnessing and the marriage-revocation rule. Until it is law, every will on this site is still wet ink and two witnesses. ## Is this legal advice? SwiftWill is not a law firm, and nothing on this site is legal advice. Our guides explain what the law says; they cannot tell you what is right for your circumstances. Where a situation genuinely needs a solicitor — disputed estates, complex tax planning, overseas assets, businesses — we say so plainly, and we would rather refuse a sale than sell a document that will not serve you. The line is written out at [do I need a solicitor for a will](/do-i-need-a-solicitor-for-a-will/). The same checklist runs inside the interview before payment. That is the honesty gate: if you need a solicitor, we stop. ## How are SwiftWill documents produced? SwiftWill documents are generated by a rules engine: your interview answers are mapped to clauses in templates drafted and reviewed by legal professionals, so the output reflects current law rather than a fill-in-the-blanks form. For extra reassurance, any customer can add a review of their completed will by an SRA-regulated solicitor for £25. A will is £35 one-time, with free updates for life and no upsells. Mirror wills are £55 for the pair. The honesty we apply to these guides applies to everything we sell. Read the [disclaimer](/disclaimer/) if you need the legal scoping in one place, and the [about page](/about/) for the company and service scope. ## Who is this editorial policy not for? Skip this page if you only wanted to make a will — start at £35. Skip it if you need situation-specific advice; we will not pretend a policy page is a solicitor. Use it if you are deciding whether to trust the guides, cite a figure, or report an error. That is what it is for. ## Frequently asked questions ### Who writes the content on SwiftWill? Guides are written by Marcus Kaiser, Legal Content Lead at SwiftWill. The named author appears in the byline at the foot of every page and on /author/marcus-kaiser/. The brief is the same on every page: plain English, primary sources only, and no scare tactics. ### Who checks the content before it is published? Every legal and factual claim is compared against primary sources — gov.uk and legislation.gov.uk — never against other websites, so errors cannot be copied from page to page. Where a page states a rule, the source is linked in the same paragraph. ### How often are pages updated? Every page carries a last-reviewed date. We re-review when the law changes — the Wills Bill tracker is checked monthly — and on a scheduled annual pass so fees, thresholds and statistics stay current. We only move the date when the content actually changed. ### How do I report a mistake? Email wills@swiftwill.co.uk with the page address and what you believe is wrong. We verify every report against the primary source, correct confirmed errors promptly, log them on /corrections/, and update the last-reviewed date. ### Do you give legal advice? No. SwiftWill is not a law firm and does not provide legal advice. Our guides explain what the law says in plain English; they cannot tell you what is right for your circumstances. Where a situation genuinely needs a solicitor, we say so. Canonical HTML: https://swiftwill.co.uk/editorial-policy/ Markdown: https://swiftwill.co.uk/editorial-policy.md Last modified: 2026-09-08 Author: Marcus Kaiser (https://swiftwill.co.uk/author/marcus-kaiser/)