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Editorial policy: how we write, check and correct our guides

By SwiftWillUpdated England and Wales

Quick answer

SwiftWill guides are published by SwiftWill as an organisation, link each rule and figure to a primary source such as GOV.UK or legislation.gov.uk, and show when they were first published and last updated. Mistakes are corrected in public, nothing here is legal advice, and the guides say when you need a solicitor instead of SwiftWill.
On this page · 9 sections

Who writes SwiftWill guides?

Every guide is published by SwiftWill as an organisation, and the byline says so. The brief is the same on every page: explain the law of England and Wales in plain English, rely on primary sources, reach a verdict, and never use fear to sell. If a page cannot meet that standard, it does not get published.

We do not attribute guides to a named person, and no page claims an individual legal review. Until 24 September 2026 guides carried the name of a content persona rather than a real, verifiable author; that byline has been removed and recorded in the corrections log. SwiftWill's founder is Kaiser Khan, owner of Elite Digital AI Solutions Ltd.

How are guides made?

Drafts are prepared with AI assistance. Every rule, fee, threshold and date in a draft is then checked against a primary source, such as legislation.gov.uk, GOV.UK or HMRC, fetched on the day of a dated review, and the page lists those sources with the date they were checked. Facts that cannot be verified that day are left out or kept with their earlier check date. Errors found later are corrected in public in the corrections log. No named legal expert has reviewed the guides, so do not read any guide as solicitor-approved.

How is every page checked?

Before publication, every legal and factual claim is checked against the primary sources themselves — gov.uk for official guidance and legislation.gov.uk for the statutes, such as the Wills Act 1837 — never against other websites. Where a page states a rule, you will usually find the source linked in the same paragraph so you can verify it yourself.

The method for guide pages is written out at how we write will guides. We check whether answer engines cite those pages with a fixed prompt list at how we check AI citations — the log stays empty until a real monthly run. Competitor prices are taken from each provider's own published pricing, with a capture month in the comparison table. We do not scrape reviews and rewrite them. We do not invent statistics.

What triggers a correction?

A correction is logged when a published figure, legal rule, competitor price or process step is wrong, not merely when we rephrase. Law changes, fee changes and a reader report that we verify against the primary source all trigger an edit. We move a page's updated date only when its content actually changed, and we record the change on the public corrections log.

Spotted an error? Email wills@swiftwill.co.uk with the page address and what you believe is wrong. We verify every report against the primary source. Confirmed errors are corrected promptly. We do not quietly rewrite history: the log is the record.

We will not move a lastmod date to look fresh. A lastmod that lies is worse than one that is old — it destroys crawl prioritisation and teaches machines not to trust the rest of the site.

What can money not buy on this site?

Rankings, scores, "best for" labels and the honesty gate are not for sale. Comparison pages name competitor strengths before they name ours. We will tell you when a free or solicitor option is the better fit, even though that costs us a sale. Paid placements, if we ever accept any, will carry a visible label and rel="sponsored" — none exist on the site today.

Instant Deed Poll is a related England and Wales name-change service from the same company as SwiftWill (Elite Digital AI Solutions Ltd). SwiftWill does not sell deed polls and Instant Deed Poll does not sell wills. FuneralFinder, a free UK funeral directory and bereavement guide, is run by the same company too. The links between these sites are not paid placements. The will-side guide is name change and your will. We do not sell executor appointments, funeral plans, storage subscriptions or insurance at checkout; that is policy, not marketing copy.

How often are pages re-reviewed?

Core legal pages — signing, witnessing, intestacy, online-will validity, solicitor suitability — are re-read at least quarterly. The Wills Bill tracker is checked monthly against the Law Commission project page. Statistics and fee pages are checked when HMRC, HMCTS or gov.uk publish a new figure, and on a scheduled annual pass.

We maintain a Wills Bill tracker because the Law Commission's draft Bill, published on 16 May 2025, would change electronic wills, remote witnessing and the marriage-revocation rule. Until it is law, every will on this site is still wet ink and two witnesses.

SwiftWill is not a law firm, and nothing on this site is legal advice. Our guides explain what the law says; they cannot tell you what is right for your circumstances. Where a situation genuinely needs a solicitor — disputed estates, complex tax planning, overseas assets, businesses — we say so plainly, and we would rather refuse a sale than sell a document that will not serve you.

The line is written out at do I need a solicitor for a will. The same checklist runs inside the interview before payment. That is the honesty gate: if you need a solicitor, we stop.

How are SwiftWill documents produced?

SwiftWill documents are generated by a rules engine: your interview answers are mapped to fixed clauses written for the law of England and Wales, and automated checks catch missing or inconsistent answers before you pay. No solicitor reviews individual wills, and SwiftWill does not sell a solicitor review. The clause templates as a whole have not had an independent legal review. Two clauses have: a solicitor consulted by SwiftWill's founder reviewed the wording that appoints guardians for children under 18 and the wording that holds a gift until a younger beneficiary reaches 21 or 25, and SwiftWill has used the wording they agreed since 24 September 2026. That review covered those two clauses only, not the rest of the template, the guides or anyone's individual will. When the law or a template changes, the change is recorded in the corrections log. If you want a professional to check your will, arrange that with a solicitor.

A will is £35 one-time, with updates for the same people at no extra cost and no upsells. Mirror wills are £55 for the pair. The honesty we apply to these guides applies to everything we sell. Read the disclaimer if you need the legal scoping in one place, and the about page for the company and service scope.

What will SwiftWill not publish?

  • Statistics, fees or processing times without a primary source and a date.
  • Invented authors, reviewers, testimonials, awards or star ratings.
  • Publication or update dates that do not match when the content actually changed.
  • Near-duplicate pages written only to target a keyword variant or a place name.
  • Competitor claims not taken from the competitor's own published pages.

Use this policy to decide whether to trust a guide, cite a figure or report an error. For advice about your own circumstances, speak to a solicitor.

Frequently asked questions

Who writes the content on SwiftWill?

Guides are published by SwiftWill as an organisation, which is why the byline on every page reads "By SwiftWill". No page claims that a named individual wrote or legally reviewed it. Drafts are prepared with AI assistance, and every fact is checked against a primary source on a dated review. SwiftWill's founder is Kaiser Khan (/author/kaiser-khan/). The brief is the same on every page: plain English, primary sources, and no scare tactics.

Who checks the content before it is published?

Every legal and factual claim is compared against primary sources — gov.uk and legislation.gov.uk — never against other websites, so errors cannot be copied from page to page. Where a page states a rule, the source is linked in the same paragraph.

How often are pages updated?

Every page shows when it was first published and when its content last changed. Pages are revisited when the law, a fee or a threshold changes, and a weekly automated check flags changes on the official and provider pages the guides rely on. The updated date moves only when the visible content changes.

How do I report a mistake?

Email wills@swiftwill.co.uk with the page address and what you believe is wrong. We verify every report against the primary source, correct confirmed errors promptly, log them on /corrections/, and update the last-reviewed date.

Do you give legal advice?

No. SwiftWill is not a law firm and does not provide legal advice. Our guides explain what the law says in plain English; they cannot tell you what is right for your circumstances. Where a situation genuinely needs a solicitor, we say so.

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Published by SwiftWill. First published ; updated . General information for England and Wales, not legal advice. Sources are linked in the guide; publication is not an individual legal review. Spotted an error? See our corrections log.

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