Why does SwiftWill exist?
Around 54–60% of UK adults have no will. The two reasons people give are cost and hassle — and the market answers them with £100+ price tags, 3–5 day review queues and £10-a-year update subscriptions. We built SwiftWill to remove all three: a guided plain-English interview, instant PDF delivery, one £35 price, and free updates for life.
What is SwiftWill's will writing service?
SwiftWill is an online will writing service for England and Wales: document-preparation software and legal information, not a law firm and not legal advice. Make a will online for £35 once, download the PDF instantly, then print and sign with two witnesses. Free updates for life. Skip us if you need tax planning, trusts, foreign assets or expect a dispute.
Our promises — the "we never" policy
- No subscription or annual update fee — ever.
- No storage fees (we do not store the original will; you keep it).
- We never name ourselves executor and never sell executor or probate services.
- No funeral plans, no insurance, no LPAs, no cross-sells at checkout — nothing else is ever offered.
How is SwiftWill accountable?
- £2m professional indemnity insurance — real cover behind every document we generate.
- IPW member — membership of the Institute of Professional Willwriters, which itself requires £2m PI insurance as a condition.
- 30-day money-back guarantee — full refund within 30 days, no questions, published at /refunds/.
- The honesty gate — our suitability check refuses sales that need a solicitor, and says so publicly: we would rather lose a sale than sell you a will that lets your family down.
- Companies House — operating entity Elite Digital AI Solutions Ltd, no. 17250017.
Who is behind SwiftWill?
SwiftWill's documents and guides are written by will-writing professionals and checked against primary sources (gov.uk and legislation.gov.uk). Our content lead is Marcus Kaiser, Legal Content Lead — see /author/marcus-kaiser/. Where a solicitor reviews customer documents through the £25 review add-on, that review is performed by an SRA-regulated solicitor, giving Legal Ombudsman recourse for the reviewed will.
What editorial standards do you follow?
Every legal figure on this site carries an outbound citation to gov.uk or legislation.gov.uk in the same paragraph. We show a "last reviewed" date on every content page, review core legal pages quarterly, and track the draft Wills Bill monthly at /wills-bill-tracker/. If we get something wrong, tell us — corrections are published at /corrections/, not quietly edited.
Is Instant Deed Poll part of SwiftWill?
Instant Deed Poll is a related name-change service from the same company — Elite Digital AI Solutions Ltd. SwiftWill does not sell deed polls. Instant Deed Poll does not sell wills. The link is not a paid placement. If you have changed your name, read name change and your will, then get the document at instantdeedpoll.co.uk.