Why SwiftWill exists
Around 54–60% of UK adults have no will. The two reasons people give are cost and hassle — and the market answers them with £100+ price tags, 3–5 day review queues and £10-a-year update subscriptions. We built SwiftWill to remove all three: a guided plain-English interview, instant PDF delivery, one £35 price, and free updates for life.
Our promises — the "we never" policy
- No subscription or annual update fee — ever.
- No storage fees (we do not store the original will; you keep it).
- We never name ourselves executor and never sell executor or probate services.
- No funeral plans, no insurance, no LPAs, no cross-sells at checkout — nothing else is ever offered.
Accountability
- £2m professional indemnity insurance — real cover behind every document we generate.
- IPW member — membership of the Institute of Professional Willwriters, which itself requires £2m PI insurance as a condition.
- 30-day money-back guarantee — full refund within 30 days, no questions, published at /refunds/.
- The honesty gate — our suitability check refuses sales that need a solicitor, and says so publicly: we would rather lose a sale than sell you a will that lets your family down.
People
SwiftWill's documents and guides are written by will-writing professionals and checked against primary sources (gov.uk and legislation.gov.uk). Our content lead is Eleanor Vance, Will-writing professional. Where a solicitor reviews customer documents through the £25 review add-on, that review is performed by an SRA-regulated solicitor, giving Legal Ombudsman recourse for the reviewed will. Named biographies and the reviewing solicitor's "checked by" line are published here as the team is finalised ahead of launch.
Editorial standards
Every legal figure on this site carries an outbound citation to gov.uk or legislation.gov.uk in the same paragraph. We show a "last reviewed" date on every content page, review core legal pages quarterly, and track the draft Wills Bill monthly at /wills-bill-2025-tracker/. If we get something wrong, tell us — corrections are published, not quietly edited.