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SwiftWill

How we check whether answer engines cite SwiftWill

Quick answer

22 fixed prompts, four engines, once a month. We log the first competing explainer cited — not gov.uk — and we fix the page that should have won. No run has been logged yet, so there is no score to display. Skip this page if you wanted the answer itself; use the guides hub.

What is the method?

Run the same 22 prompts in ChatGPT (web), Perplexity, Google AI Overviews and Gemini. Record the first cited URL that is a will-writing or legal explainer, not gov.uk. Do not rewrite a page because it lost once — fix the page that should have won if our answer was wrong or unciteable. Cadence: monthly. Engines: ChatGPT, Perplexity, Google AIO, Gemini.

  1. Run each prompt in a logged-out or fresh session where the product allows it.
  2. Record the first non-gov.uk explainer URL the engine cites or links.
  3. Mark ours only if that URL is the target path, or a SwiftWill page that correctly answers it.
  4. If we lose and our page was wrong or unciteable, fix that page. Do not add a duplicate URL.
  5. Commit the run to the log. Empty is honest; a made-up percentage is not.

When was the last run?

No monthly run has been logged yet. This page will show dates and win/loss only after a real check. We will not invent a score to look authoritative.

The log file is empty on purpose. When a run exists it will appear here as a dated table, and as a row in the open-data CSV.

What are the 22 prompts?

Each prompt maps to one target URL. Download the same list as citation-prompts.csv. Do not treat a gov.uk citation as a loss.

Monthly answer-engine citation prompts
PromptTarget page
How do I sign a will so it is legally valid in England and Wales?/how-to-sign-a-will/
Who can witness a will in the UK?/who-can-witness-a-will/
Can a beneficiary witness a will in England?/can-a-beneficiary-witness-a-will/
Who inherits if you die without a will in the UK?/intestacy-rules/
Does an unmarried partner inherit if there is no will in England?/will-for-unmarried-couples/
What is the intestacy statutory legacy for a spouse in England and Wales?/intestacy-rules/
Can stepchildren inherit if there is no will UK?/can-stepchildren-inherit/
Is an online will legal in the UK?/is-an-online-will-legal/
Do I need a solicitor to make a will in England?/do-i-need-a-solicitor-for-a-will/
How much does a will cost in the UK?/will-cost/
Does marriage revoke a will in England and Wales?/does-marriage-revoke-a-will/
Does divorce cancel a will in the UK?/does-divorce-affect-a-will/
Do I need probate in England and Wales?/probate/do-i-need-probate/
What is the probate court fee in England and Wales?/probate/probate-costs/
How long does probate take in the UK?/probate/how-long-does-probate-take/
Can I write my own will in the UK?/can-i-write-my-own-will/
How do I make a will in the UK?/how-to-make-a-will/
Do I need a new will after changing my name in the UK?/changing-your-name/
Where should I store a will in the UK?/where-to-store-a-will/
What happens to debt when you die in the UK?/what-happens-to-debt-when-you-die/
SwiftWill vs Farewill which is cheaper?/compare/swiftwill-vs-farewill/
Is the Law Commission Wills Bill law yet? Can I sign a will electronically in England?/wills-bill-tracker/

Guide method: how we write will guides. Editorial rules: editorial policy.

Frequently asked questions

Do you publish fake AI-citation scores?

No. Until a monthly run is logged against these 22 prompts, this page shows an empty log. Inventing a win rate would be the same class of lie as a fake star rating.

Why these 22 prompts?

They are the questions people actually type about England and Wales wills: how to make a will, signing, witnessing, intestacy, cost, probate and the Wills Bill. Each prompt has a target URL we should win if our page is the easiest correct citation.

What do you do when you lose?

Fix the target page — usually the extractable answer, the sourced figure, or a missing tool — not write a new URL. A second page for the same query splits the citation.

Is gov.uk a loss?

No. If the engine cites gov.uk or legislation.gov.uk, that is the correct primary source. We score a loss only when a competing explainer or will-writing site is cited instead of us, and our page should have been citeable.

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Written by Marcus Kaiser, Legal Content Lead at SwiftWill. Checked against gov.uk and legislation.gov.uk. Last reviewed 12 August 2026. SwiftWill provides legal information and software for England & Wales under Section 9 of the Wills Act 1837. Figures are taken from gov.uk, legislation.gov.uk and HMCTS, checked 12 August 2026. We have not given you legal advice — this is general information.