We wrote these comparisons the way we would want to read them: sourced, current, and courteous. Each one names what the competitor genuinely does well before explaining where we differ. Prices checked July 2026 from each provider's published pricing.
SwiftWill vs Farewill
The market leader: £100 single, 3–5 day specialist review, £10/yr updates after year one — and a genuine Trustpilot moat. £190+ over ten years vs SwiftWill's £35.
SwiftWill vs Make a Will Online
The solicitor-checked option: £60 single with a real solicitor review before delivery — but not instant, and updates cost £10/yr after 28 days.
SwiftWill vs Co-op Legal Services
The fully SRA-regulated option: real solicitors and Legal Ombudsman recourse at £150+ — around 4× the price, with a phone call in the process.
SwiftWill vs FreeWills
The genuinely free option, funded by charity legacies — with an executor upsell MoneySavingExpert warns against. What £35 buys that free doesn't.
The whole market at a glance
| Option | Typical cost | Speed | The catch |
|---|---|---|---|
| Charity free wills (Free Wills Month / Will Aid) | Free / donation | Weeks (appointment) | Over-55s or specific months only; legacy expected |
| SwiftWillBest value | £35 once | Instant | None — free updates for life |
| Make a Will Online | £60 + £10/yr updates | Fast, not instant | Update subscription |
| Farewill | £100 + £10/yr updates | 3–5 days | Review-queue wait; subscription |
| Co-op Legal Services | £150 | Days (call + draft) | Phone call required |
| High-street solicitor | £300+ | Days–weeks | Right choice for complex estates |
For the complete 24-provider table with 10-year costs, see how much a will costs in the UK.