How do the published offers compare?
| Feature | SwiftWill | Co-op Legal Services |
|---|---|---|
| Single will | £35 | from £149 |
| Two wills | £55 for mirror wills | from £249 |
| Who checks the will | Automated checks; no individual solicitor review | SRA-regulated service with follow-up call to finalise the will |
| Appointment and review | Self-service interview and preview before payment; rules-based validation and no individual solicitor review. Source, 24 September 2026 | Start online, then receive a follow-up call to answer questions and finalise the will. Source, 24 September 2026 |
| Delivery | PDF generation after payment verification; print and sign the final version. Source, 24 September 2026 | Human-assisted process; confirm the completion and delivery timetable. Source, 12 September 2026 |
| Updates | Keep the recovery file and matching paid order; identity corrections or older orders may need support. No annual fee. Source, 24 September 2026 | The site recommends discussing whether an amendment or new will is needed; obtain a quote. Source, 12 September 2026 |
| Printing | Print the downloadable PDF yourself; no posted-copy service. Source, 24 September 2026 | Confirm the printed-document provision in your individual quote. Source, 12 September 2026 |
| Original storage | Arrange safe storage yourself; the recovery file is not the signed original. Source, 24 September 2026 | All wills are stored free of charge for the customer's lifetime, according to the will-writing page. Source, 24 September 2026 |
| Refunds and cancellation | Published 30-day money-back guarantee, including after download. A refund does not revoke an already signed will. Source, 24 September 2026 | Ask for the applicable client agreement and cancellation terms before instructing the service. Source, 12 September 2026 |
| Regulation | Terms say SwiftWill is not a law firm, does not provide legal advice and creates no solicitor–client relationship. Source, 24 September 2026 | Its will-writing page describes the service as SRA-regulated. Check the firm on the SRA register before instructing. Source, 24 September 2026 |
Published starting prices include VAT. Trust wills (from £449) and lasting powers of attorney (from £120) are priced separately. The site's bot protection blocks automated checks, so these details were checked in a web browser on 24 September 2026.
What does Co-op’s higher starting price include?
The published route includes a follow-up call to finalise the will and an SRA-regulated service. The £149 single and £249 mirror prices are starting prices, including VAT. A quote depends on the work needed. SwiftWill’s £35/£55 prices provide self-service preparation without an individual review.
How is original storage different?
Co-op offers custody of the signed original free for the customer’s lifetime. SwiftWill supplies files and instructions; you arrange safe custody yourself. Keep the distinction between a downloadable copy, a registration entry and the original document clear when comparing.
When might the assisted route be more appropriate?
If you want a conversation about your instructions, or your circumstances need more than a simple shared-wishes questionnaire, ask what advice and drafting the quote includes. Co-op publishes separate starting prices for trust wills. Do not treat either provider’s simplest headline price as a quote for complex planning.
What does SwiftWill provide?
A guided interview, document preview, automated validation, downloadable PDFs and signing instructions. There is no annual update fee: regeneration for the same people uses a private recovery file and matching paid order. The £55 pair shares instructions; choose separate wills if your wishes differ. This does not include individual solicitor advice or review, and SwiftWill’s suitability questions send people with trusts, business or overseas assets, a likely dispute or capacity concerns to professional advice before payment.
How should you choose?
If you want someone qualified to check your individual document, choose a service that explicitly includes that, and ask what the check covers. If your circumstances involve trusts, overseas assets, a business or difficult family arrangements, obtain advice before choosing a template: our guide to online wills and solicitors sets out which situations need which. If price is the deciding factor, the cheapest online will comparison lists every service we checked, including free routes.
What is the comparison based on?
Published provider information, checked on the dates shown, and SwiftWill’s current terms. We have not purchased and independently tested each competitor’s service. This is a comparison of selected published offers, not a customer satisfaction survey or a ranking of document quality. Promotional eligibility and terms may change.
Before buying, check the scope of advice, the final price, optional renewals, how to complain and what happens to your documents if you stop using the service. See the Competition and Markets Authority’s guidance for will-writing customers.
Compare all researched providers, or use the free preparation planner.
Sources
- Co-op Legal Services: co-oplegalservices.co.uk/making-a-will/
- SwiftWill terms of service and refund policy
- Competition and Markets Authority: what to consider when buying will writing services
Sources checked 24 September 2026, except delivery (last verified 12 September 2026), updates (last verified 12 September 2026), printing (last verified 12 September 2026), refunds and cancellation (last verified 12 September 2026).