What does Which? Wills publish?
| Feature | Which? Wills | SwiftWill |
|---|---|---|
| Single will | from £99 | £35 |
| Two wills | Not verified; confirm the quote | £55 for mirror wills |
| Who checks the will | Self-service or separately priced specialist-review package | Automated checks; no individual solicitor review |
| Current promotion | Wills advertised from £89.10, with up to 30% off in October; the offer ends 31 October 2026. This is a promotional starting price, not a verified price for every package or for two wills. Confirm the chosen package and final price on its website. Source, 22 October 2026 | None; fixed prices |
| Appointment and review | Online self-service or specialist review. Review team described as trained paralegals supervised by an SRA-regulated solicitor. Source, 22 October 2026 | Self-service interview and preview; automated checks only |
| Delivery | Self-service can be printed after completion; reviewed documents go through feedback and approval. Review target: ten working days. Source, 22 October 2026 | PDF once payment is verified |
| Updates | The review terms exclude ongoing advice or future changes; the service page says a signed will can be amended by codicil. No recurring cost modelled. Source, 22 October 2026 | Free regeneration for the same people with the recovery file |
| Printing | Self-service customers print their document. The Premium package prints and binds it, usually posting within seven working days of approval. Source, 22 October 2026 | You print the PDF |
| Original storage | Terms say Which? does not provide a storage service and may delete documents after a period; download promptly and arrange storage. Source, 22 October 2026 | Not offered; you keep the signed original |
| Refunds and cancellation | 14-day right to cancel. For Self Service, the service is fully performed once the document is 100% complete; cancelling before then gives a full refund. Source, 22 October 2026 | 30-day money-back guarantee, including after download |
| Regulation | Operated by Which? Limited. Terms say Which? Legal and Which? Limited, including Which? Wills, are not regulated by the SRA, and describe indemnity insurance at the SRA’s minimum levels. Source, 22 October 2026 | Not a law firm; no legal advice |
£99 was the advertised starting price last verified on 24 September 2026. On 22 October 2026 its wills page still advertised a promotional starting price of £89.10, with the offer ending 31 October 2026. The standard price after the promotion was not reverified; the numeric comparison retains the earlier £99 non-promotional starting price. Confirm the current package and couples prices in its product selector. Review and Premium packages cost more.
SwiftWill publishes this comparison and sells one of the two services. How the comparison was researched, and its limits.
What do the starting price and packages cover?
Which? advertised a promotional starting price of £89.10 when checked on 6 and 22 October 2026, with the offer ending 31 October. Our non-promotional price record remains £99, last verified on 24 September; it is not a confirmed price after the offer ends. Its service page describes Self Service, Review and Premium packages: Self Service documents are ready to print once completed, while Review and Premium add a check by its specialists and Premium adds a printed, bound copy. Package and couples prices appear in its product selector, which we could not capture, so confirm the total before buying.
Who reviews a Which? will?
Specialist paralegals trained in wills and powers of attorney, supervised by an SRA-regulated solicitor, aiming to finish within ten working days. Its terms say the review checks legal formalities, contradictions and typographical errors, and is not legal advice or tax advice. SwiftWill has no individual review at any price.
Is Which? Wills regulated?
Its terms say Which? Legal and Which? Limited, including Which? Wills, are not regulated by the SRA, so you cannot complain to the SRA about them or claim on the SRA Compensation Fund. The same terms describe professional indemnity insurance at the SRA’s minimum levels. SwiftWill is not a law firm either; neither service is a regulated legal practice.
What does Which? offer that SwiftWill does not?
An optional specialist review, printing and binding through Premium, will and power of attorney bundles, and documents for Scotland and Northern Ireland as well as England and Wales. SwiftWill costs less at £35 or £55, covers England and Wales only and offers a 30-day money-back guarantee. Which?’s terms say it does not store documents and may delete them after a period, so download your final will promptly.
Who might each option suit?
- Which? Wills may suit you if you want the option of a review by its specialist paralegals, a printed and bound copy through Premium, a will and power of attorney bundle, or documents for Scotland or Northern Ireland.
- SwiftWill may suit you if a self-service will for England and Wales is enough and you want one fixed price without choosing a package, with a 30-day money-back guarantee that applies after download.
Sources
- Which? Wills: whichwills.which.co.uk/wills/
- Which? Wills: whichwills.which.co.uk/terms-conditions/terms-and-conditions-general/
- Which? Wills: whichwills.which.co.uk/terms-conditions/which-wills-terms-and-conditions-premium/
- SwiftWill terms of service and refund policy
Sources checked 22 October 2026.