Farewill did more than anyone to normalise online wills in the UK, and its review volume shows it. This comparison sets out where Farewill genuinely leads, and where the numbers favour SwiftWill — using Farewill's published pricing, checked July 2026.
Where does Farewill genuinely win?
- The strongest independent review record in the market: around 4.9★ on Trustpilot from 18–20k+ reviews — a genuine trust asset no new entrant can match overnight.
- A mature product with extras some customers want: probate services, a charity legacy engine (over £1.25bn pledged), optional trusts add-on, and a printed-will option.
- Frequent 20–30% discount codes, which bring the effective price down to roughly £70 single / £112 couple.
How do SwiftWill and Farewill compare?
| SwiftWill | Farewill | |
|---|---|---|
| Single will | £35 once | £100 (often ~£70 with codes) |
| Couple / mirror | £55 | £160 (often ~£112 with codes) |
| Delivery | Instant — PDF in your inbox in seconds | Specialist check, typically 3–5 days |
| Updates | Free for life | Free in year 1, then £10/year |
| Reviewer | Rules-engine validation as you go; optional £25 qualified-solicitor review | In-house “specialist” check (not a guaranteed solicitor) |
| Upsells at checkout | None — no storage fees, no executor services, no funeral plans | Probate (£595+), funerals, trusts add-on (£200), printed will (£6) |
| Trustpilot | New — collecting reviews from day 1 | 4.9★, 18–20k+ reviews |
| Money-back guarantee | 30 days, no questions | Not prominently stated |
What is the 10-year cost of each option?
Assume one update a year. Farewill: £100 plus nine years of £10 update fees — £190 or more over a decade (£160+ even with a typical discount code). SwiftWill: £35, once. The legal validity of the end document is identical if signed correctly; what differs is the wait, the subscription, and what else is sold to you along the way.
Prices and terms checked July 2026 from published pricing.