FreeWills.co.uk does something genuinely good: free wills funded by charitable legacies, with over £200–300m pledged to more than 2,500 charities. If cost is your only constraint, it is a real option. This comparison is about understanding the model around the free will — checked July 2026.
Where FreeWills genuinely wins
- Genuinely free wills, available year-round — no eligibility windows, unlike Free Wills Month (over-55s, March/October) or Will Aid (November).
- A real charity legacy engine: hundreds of millions of pounds pledged to over 2,500 charities — using it and leaving a legacy does measurable good.
- A quick process: online wizard to PDF in about 15 minutes, broadly comparable to paid online services.
Side by side
| SwiftWill | FreeWills | |
|---|---|---|
| Price | £35 once | Free |
| How it makes money | The £35 fee — nothing else is ever sold | Charity legacies, storage (£25–50), advertising, cross-sells |
| Executor upsell | Never — we do not sell executor or probate services | Offers Kings Court Trust as professional executor — fees can reach thousands; MoneySavingExpert explicitly warns against this |
| Delivery | Instant — PDF in your inbox in seconds | Online wizard → PDF in ~15 minutes |
| Updates | Free for life | Check current terms; storage charges may apply |
| PI insurance | £2m | Not prominently stated |
| Money-back guarantee | 30 days, no questions | N/A (free) |
The 10-year picture
A free will costs £0 — unless the model around it costs your estate later. The material risk is the professional-executor appointment: fees for probate companies routinely run into thousands of pounds, deducted from what you leave behind. SwiftWill's position is policy: we never name ourselves executor and never sell executor or probate services. £35 once buys the document with no strings attached; the 10-year cost is £35.
Prices and terms checked July 2026 from published pricing.